Tallinn · AI builder, writer, occasional stand-up

I build the automations.Then I show you exactly how.

Ten years running operations at Careem, Bolt and Wise. Now I build AI systems for a living and publish the working parts — guides, teardowns, and the occasional joke about all of it. No hype, no affiliate links, no tool I haven't broken myself.

Rizwan MahmoodTallinn
0M+Cross-platform impressions
0KMembers reached, one story
0Free guides, no email wall
0Press features
Written about inÄripäevDelfiSiftedAnthropic Claude Partner Network
Tools I've put through real work
ClaudeChatGPTChatGPT Agent ModeGeminin8nZapierMakeElevenLabsClaudeChatGPTChatGPT Agent ModeGeminin8nZapierMakeElevenLabs
Claude APIOpenAI APIApifyWhisperPostgresSmartleadClickUpAttioClayNext.jsVercelClaude APIOpenAI APIApifyWhisperPostgresSmartleadClickUpAttioClayNext.jsVercel
Watch

Systems, and the
person building them.

Live builds, breakdowns, the podcast, and the stand-up. The automations are the job; this is the rest of it.

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For brands

I don't review tools.
I put them through real work.

If you make an AI product and you're tired of creators who read the talking points off your one-pager: I spent a decade as the operator your tool is trying to reach, and I still ship systems on this stack every week. Your product gets used before it gets filmed.

10+ yrsCareem · Bolt · WiseI've been the buyer your tool is pitching to.
PartnerAnthropic Claude Partner NetworkI build on this stack commercially, not just on camera.
LabelledEvery paid piece, every timeDisclosure protects your credibility as much as mine.
Questions

Before you go digging.

All sixteen guides, the whole back catalogue of writing, and the newsletter. No email wall on the guides — they're static pages, you can read them without telling me anything. The newsletter asks for an email because that's how a newsletter works.

Sometimes, and when I do it says so on the piece. Paid work is labelled every time, including in the caption, not just in a hashtag at the bottom. If it isn't labelled, nobody paid for it.

You shouldn't, for reference material — the docs are better. The guides are for the part docs never cover: what breaks in practice, what the thing costs to run once it's live, and which of the three obvious approaches is the one that survives contact with real data.

Both. The publishing is free. The teaching runs through Soch Academy — hands-on sessions with a team on their own work rather than a course nobody finishes. Different page, different thing.

The newsletter

Money. Machines. Meaning.

Conversations with Riz. What I actually built that week, what broke, and what it cost — plus the occasional detour into money, machines and what any of it is for.

Free. Unsubscribe whenever. No sequence, no funnel.